Create Ticket Tiers: Maximize Revenue with Multiple Pricing Options

overview ticket tiers let you create multiple pricing options for paid events, maximizing revenue by offering different value levels like early bird discounts, standard pricing, and vip experiences each tier can have unique pricing, membership bonuses, and visibility settings to match your event strategy perfectly the problem we solved event hosts struggled with one size fits all pricing that left money on the table you couldn't capture early registrations with discounts, offer premium experiences, or create exclusive access—limiting both attendance and revenue potential our solution our ticket tiers system allows unlimited pricing levels within paid events, complete with individual customization and strategic visibility controls now you can optimize pricing for every attendee segment while maximizing both participation and profit how it works setting up your event structure every sweatpals event uses one of three ticket categories paid professional events with ticket tiers free no cost community events donation based pay what you can events important each event can only use one category at a time to use ticket tiers, your event must be set to "paid" category creating and managing ticket tiers on web dashboard navigate to your dashboard and select your event from the events tab click edit event to open the event editor select the tickets tab from the navigation menu choose to edit existing tiers or create new ones configure each tier's price, benefits, and visibility settings save your changes to activate the new pricing structure on mobile app open the sweatpals app and go to the events tab select your event from the list tap edit event to enter editing mode swipe down to find and select the tickets tab edit existing tiers or create new ones as needed set up pricing and configuration for each tier save to publish your ticket structure ticket tier configuration options setting description example use case price cost per ticket $25 early bird, $35 standard, $50 vip membership bonuses extra perks for tier free protein shake, premium swag, 1 on 1 coaching visibility public or unlisted access hidden vip tier for special invites only tier name custom identifier "early bird special", "standard access", "vip experience" visibility settings explained public tiers visible to all visitors on your event page best for standard pricing, early bird offers, general access levels marketing benefit drives comparison shopping and urgency unlisted tiers only accessible via direct link best for vip experiences, partner discounts, exclusive access marketing benefit creates exclusivity and special offers for select audiences best practices for maximizing revenue create clear value progression structure tiers so each level offers obvious additional value example basic ($30) + standard with snacks ($40) + vip with coaching session ($65) use strategic tier names go beyond "tier 1, 2, 3" with compelling names like "early bird", "power pack", and "ultimate experience" that communicate value immediately leverage scarcity with unlisted tiers create exclusive "founders circle" or "vip inner circle" tiers that feel special and drive word of mouth marketing through direct links price anchor with premium options include a high value tier (even if few buy it) to make your standard options feel reasonably priced by comparison time sensitive early bird strategy launch with discounted early bird pricing for the first 50 registrations or first 2 weeks to create urgency and predict attendance bundle smart add ons instead of separate pricing, bundle merchandise, nutrition, or additional sessions into higher tiers for perceived value increases test and optimize pricing start with 3 tiers, track which performs best, then adjust pricing or add/remove tiers based on actual purchase behavior troubleshooting common issues issue likely cause quick fix can't create new tiers event not set to "paid" category go to event settings → change ticket category to paid tier not visible to attendees set to "unlisted" by mistake edit tier → change visibility to public mobile app won't save changes poor connection during save check internet connection → try saving again pricing doesn't update on event page cache delay or unsaved changes save changes → wait 2 3 minutes → refresh page members can't access unlisted tier sharing wrong link copy tier's direct link → share exact url provided frequently asked questions q how many ticket tiers can i create per event? a there's no limit on the number of tiers you can create however, 3 5 tiers typically perform best for user experience and decision making q can i change tier prices after people have already purchased? a yes, but price changes only affect new purchases existing ticket holders keep their original pricing q what's the difference between "free" events and $0 tiers in "paid" events? a free events are community focused with no payment processing paid events with $0 tiers still capture payment info and can be upgraded to paid tiers later q can i share unlisted tier links on social media? a yes! unlisted tiers work great for social media promotions, email campaigns, or partner referrals while keeping them off your main event page q do membership bonuses cost extra to provide? a bonuses are perks you provide at your discretion plan your margins to account for any costs like merchandise, food, or additional services q can i see which tier sells best? a yes! your dashboard analytics show tier by tier sales data, helping you optimize pricing for future events need more help? still have questions about setting up your ticket tiers? our support team is here to help you maximize your event revenue email support\@sweatpals com