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Group Tiers: Offer Volume Discounts for Multiple Event Tickets
9 min
overview group tiers let you reward attendees who purchase multiple tickets with special volume discounts create custom pricing tiers that automatically apply discounts when participants buy a set number of tickets in a single order, making your events more accessible for teams, families, and groups the problem we solved event hosts were losing potential revenue from groups who wanted to attend together but were deterred by the total cost of multiple individual tickets attendees had no incentive to buy multiple tickets, and organizers lacked tools to encourage group sales our solution group tiers automatically apply discounts when attendees purchase multiple tickets in one transaction you can set the quantity needed for each tier and customize the per ticket price, encouraging larger group bookings while increasing your overall revenue how it works group tiers operate by offering reduced per ticket pricing when attendees purchase a set quantity of tickets in a single order for event hosts you can create and manage group tiers from both your web dashboard and mobile app web dashboard setup navigate to your dashboard and select the events tab click edit on your desired event select the tickets tab create a new tier or edit an existing tier change the tier type to "group tier" set your established ticket quantity (e g , 4 tickets for a family package) configure the discounted price per ticket save your changes mobile app setup open your events tab and select your event tap "edit event" navigate to the tickets tab select the tier you want to modify tap "tier type" and choose "group tier" adjust the set quantity and per ticket pricing save your updates for attendees when purchasing tickets, attendees will see group tier options displayed alongside standard pricing standard tickets show individual pricing group tiers display the established quantity required and discounted per ticket price the discount applies automatically when the set quantity is met total savings are clearly shown during checkout pricing strategy examples tier type quantity required standard price group price total savings individual 1 $50 duo pack 2 $50 each $45 each $10 total family pack 4 $50 each $37 50 each $50 total team package 8 $50 each $31 25 each $150 total best practices 💡 start with popular group sizes begin with 2 ticket and 4 ticket tiers, as these represent the most common group purchases (couples and families) 💡 offer meaningful discounts aim for 15 25% savings to make the group option compelling without significantly impacting your revenue per attendee 💡 use clear naming choose descriptive names like "family pack" or "team bundle" rather than generic "group tier 1" to help attendees understand the value 💡 test your pricing monitor which group sizes convert best and adjust your set quantities and discounts based on actual purchase data 💡 promote group benefits highlight group savings in your event marketing to attract larger parties who might not have considered attending otherwise 💡 consider your capacity ensure your venue can accommodate the potential increase in group bookings that successful group tiers often generate 💡 stack with early bird combine group tiers with early bird pricing for maximum appeal groups who plan ahead get the best deals frequently asked questions q can i have multiple group tiers for the same event? a yes! you can create multiple group tiers with different set quantities and pricing for example, a 2 ticket "couples" tier and a 4 ticket "family" tier q do group tiers work with other discounts like early bird pricing? a group tiers are separate from time based discounts attendees will receive whichever discount is better, but discounts don't stack automatically q can i change group tier pricing after people have already purchased? a you can modify future sales, but existing purchases maintain their original pricing changes only affect new ticket orders q do group tier purchases appear differently in my attendee list? a group purchases show as a single transaction but list each attendee individually the order details will indicate the group tier used tq is there a limit to how many tickets can be in a group tier? a you can set any esablished quantity, but consider your venue capacity and practical group sizes when setting limits need more help? still have questions about setting up group tiers? our support team is here to help you maximize your event's group sales potential contact support support\@sweatpals com