Paid Ad Support Dashboard: Complete User Guide

what is the paid ad support dashboard? your paid ad support (pas) dashboard at pas sweatpals com is your command center for managing sweatpals' unlimited free advertising support this powerful tool lets you submit new campaign requests, monitor active campaigns, and analyze performance data—all in real time the dashboard serves as your direct connection to sweatpals' advertising team and provides transparent insights into how your campaigns are performing against our 3 0 roas benchmark useful links essential resources to maximize your paid advertising success resource description ultimate paid ads playbook complete guide to achieving 20x roas with real examples pas eligibility guidelines event theme requirements and eligibility criteria accessing your dashboard login process visit pas sweatpals com log in using your sweatpals pro community credentials your dashboard will display all events and campaigns associated with your community dashboard overview graph td a\[pas dashboard] > b\[my events tab] a > c\[campaign performance tab] b > d\[pas available events] b > e\[pas unavailable events] c > f\[performance overview] c > g\[monthly trends chart] c > h\[campaign performance table] c > i\[campaign performance guidance] d > j\[submit new request] e > k\[view restrictions] f > l\[key metrics summary] h > m\[individual campaign data] i > n\[active/inactive campaigns] my events tab managing your campaign requests understanding event categories your events are automatically categorized into two sections based on their eligibility for new paid ad support category description available actions pas available events events eligible for new paid ad support submissions request new campaigns pas unavailable events events that currently cannot receive new campaigns view restrictions and details pas available events this section displays events that meet all eligibility requirements requirements for availability ✅ paid events only (free/rsvp events excluded) ✅ no active campaigns currently running ✅ within submission timeline (see lead time requirements) ✅ meets theme eligibility criteria ✅ not in cooldown period (for previously failed campaigns) when this section is empty all your current events either have active campaigns, don't meet eligibility requirements, or are outside the submission window pas unavailable events events appear here with specific reasons for their unavailability reason what it means when it becomes available "free event" only paid events qualify for ad support change event to paid ticket "active or scheduled campaign" campaign already running for this event after campaign completes "outside lead time" too close to event date for submission next occurrence (recurring events) "cooldown period" 20 day waiting period after campaign failure after cooldown expires "theme ineligible" event theme doesn't meet guidelines modify event theme/description event information display each event shows key details graph lr a\[event card] > b\[event name] a > c\[event date] a > d\[event type] a > e\[availability status] a > f\[action button] f > g\[request pas] f > h\[view details] f > i\[see restrictions] requesting paid ad support the request form when you click "request pas" on an available event, you'll access a comprehensive submission form form fields explained field required purpose tips select event ✅ choose which event to advertise only available events appear tracking link ❌ custom link for better attribution use sweatpals native tracking for best results instagram handle ✅ your community's instagram username enter without '@' symbol additional notes ❌ special requests or context include any specific requirements supporting content ❌ upload ads or raw footage professional ads or raw footage for us to edit instagram permission consent what this enables sweatpals can access your public instagram content our team can create ads using your existing posts helps when you don't have professional ad content ready important we only access public content and use it solely for creating your paid advertisements supporting content options flowchart td a\[supporting content] > b{what do you have?} b >|professional ads| c\[upload directly] b >|raw event footage| d\[upload for editing] b >|instagram content only| e\[grant permission only] b >|nothing ready| f\[grant instagram permission] c > g\[quick campaign creation] d > h\[our team creates ads] e > h f > h h > i\[48 hour review process] g > i file upload requirements accepted formats mp4, mov, jpg, png maximum file size 25 mb per file video length 15 60 seconds optimal for social ads image dimensions 1080x1080 (square) or 1080x1920 (vertical) preferred campaign performance tab understanding your results performance overview metrics your dashboard displays four key performance indicators metric what it measures why it matters good performance total conversions number of purchases tracked shows campaign effectiveness varies by event size conversion value revenue generated from ads roi measurement should exceed ad spend by 3x total clicks clicks to your event page ad engagement level higher clicks = more interest avg cost per click average cost for each click efficiency indicator $0 50 $1 00 is typical monthly performance trends the trends chart shows your campaign performance over time chart elements blue bars monthly conversion values orange line click trends dual axis revenue (left) and clicks (right) how to read it rising trends improving campaign performance seasonal patterns natural fluctuations in your market sharp drops may indicate campaign issues or seasonal changes campaign performance table each row represents an individual campaign with detailed metrics column description how to interpret community name your community identifier confirms correct campaigns event name specific event being advertised track multiple event campaigns city event location useful for multi location communities status current campaign state active, paused, or completed start date campaign launch date track campaign duration end date campaign completion/pause date understand campaign lifecycle total clicks clicks generated engagement measurement impressions times ad was shown reach indicator cost total ad spend budget tracking roas return on ad spend primary success metric understanding campaign status statediagram v2 \[ ] > submitted request approved submitted > active campaign launches active > paused roas < 3 0 active > completed event date passed active > completed sold out paused > \[ ] campaign ends completed > \[ ] final results status what it means typical duration next steps active campaign running and spending until event date or roas failure monitor performance paused stopped due to poor roas permanent for one off events optimize for recurring events completed campaign finished successfully n/a analyze results pending awaiting approval/launch 48 72 hours wait for activation campaign performance guidance active campaigns section shows campaigns currently running with real time guidance guidance types 🟢 "performing well" roas above 3 0, continue monitoring 🟡 "below target" roas trending low but still running 🔴 "needs attention" immediate optimization required inactive campaigns section displays paused or completed campaigns with explanations common messages "campaign paused due to low roas" performance below 3 0 threshold "event completed successfully" campaign ran full course "campaign completed event sold out" success stop performance optimization tips based on your dashboard data flowchart td a\[check campaign status] > b{roas performance} b >|above 3 0| c\[✅ healthy campaign\<br/>continue monitoring] b >|below 3 0| d\[⚠️ needs optimization] d > e\[high cpc?] e >|yes| f\[ad creative issue\<br/>submit new content] e >|no| g\[low conversion rate\<br/>optimize event page] g > h\[update event listing] h > i\[• improve cover image\<br/>• enhance description\<br/>• add social proof\<br/>• review pricing] f > j\[submit fresh content] j > k\[• new video footage\<br/>• updated imagery\<br/>• different messaging\<br/>• alternative format] advanced dashboard features campaign filtering and search use the search functionality to find specific campaigns search by event name filter by date range sort by performance metrics view by campaign status data export options download your performance data for external analysis csv export for spreadsheet analysis date range selection for specific periods metric customization for focused reports performance alerts your dashboard provides automatic notifications for campaign launches (new campaigns go live) performance warnings (roas trending low) campaign completions (successful finishes) required actions (optimization needed) troubleshooting common issues "no events showing in available section" possible causes all events have active campaigns events are free (only paid events qualify) outside submission lead time windows events don't meet theme eligibility solutions wait for current campaigns to complete convert free events to paid plan submissions with proper lead time review eligibility guidelines "low roas performance showing" immediate actions check your event page quality cover image compelling? description clear and exciting? price competitive? social proof visible? review ad performance metrics high cpc may indicate ad creative issues low clicks suggest poor ad engagement high clicks + low conversions = event page issues "campaign paused unexpectedly" understanding pauses automatic when roas drops below 3 0 protects you from ineffective spending one off events permanent pause recurring events 20 day cooldown then retry eligible "attribution numbers don't match sales" attribution limitations pixel tracks all purchases after ad clicks may include purchases of different events cross reference with actual event sales use tracking links for better accuracy dashboard best practices daily monitoring routine check active campaign status look for any warnings or alerts review roas performance ensure all campaigns above 3 0 monitor click trends identify engagement patterns watch for guidance alerts act on optimization recommendations weekly analysis tasks compare campaign performance identify top performing content review conversion trends spot seasonal or market patterns plan future campaigns submit requests with proper lead times update event listings optimize based on performance insights monthly strategic review analyze overall roas trends track improvement over time identify best performing event types focus on successful formats review content performance note which creative drives results plan upcoming campaigns schedule submissions for next month's events getting maximum value from your dashboard tracking success patterns use your dashboard data to identify best performing event types for your community optimal pricing strategies based on roas data most engaging content formats from click through rates seasonal trends in your market content strategy insights your performance data reveals which video styles generate most clicks what messaging resonates with your audience which event themes perform best when your audience is most engaged scaling successful campaigns when you find winning formulas document successful elements (pricing, content, timing) replicate across similar events test variations to improve further share insights with other sweatpals communities key takeaways your paid ad support dashboard is designed to give you complete transparency and control over your advertising campaigns by actively monitoring performance, optimizing based on data insights, and leveraging successful patterns, you can maximize the value of sweatpals' unlimited free advertising support remember your success is our success the dashboard provides the data—use it to make informed decisions that drive better results for your community questions about specific dashboard features or campaign performance? your dedicated business partner is available to provide personalized guidance and support