Promo Codes: Boost Event Sales with Custom Discounts

overview promo codes empower you to create strategic discounts that drive event registrations, reward loyal members, and boost bundle sales create unlimited codes with flexible discount types, usage limits, and expiration dates to maximize your revenue potential the problem we solved the challenge event hosts struggled to create promotional campaigns without complex discount systems, leading to missed opportunities for early bird sales, member rewards, and partnership promotions our solution a comprehensive promo code system that lets you create unlimited discount codes with granular control over usage, timing, and discount types—all manageable from both web and mobile platforms how it works for event hosts creating your first promo code navigate to your dashboard and select your event from the events tab click "edit event" to access event settings select the prices tab from the event configuration menu (this is where free or paid tickets are located) you'll be able to see promo codes right below ticket prices click "create new promo code" to open the code builder enter your code name (e g , "early20", "member15") choose discount type fixed amount ($10 off) or percentage (20% off) set usage limits and expiration dates select which ticket tiers apply for the promo code click "save & activate" to make your code live mobile app instructions open the sweatpals app and tap your event from the events tab tap "edit event" to access settings swipe down to find the prices tab tap "create new promo code" and follow the same configuration steps for community members members simply enter your promo code at checkout to automatically apply discounts to eligible tickets, bundles, or memberships discount options discount type best for example fixed amount high value tickets, vip packages $25 off $100+ tickets percentage broad promotions, member rewards 15% off all registrations application scope promo codes work across individual events single workout classes or sessions event bundles package deals and multi class passes memberships monthly or annual membership plans important editing a promo code after participants have used it won't affect their original purchase orders—existing transactions remain unchanged best practices 🎯 strategic code creation use memorable, action oriented codes like "early20" or "friend15" set clear expiration dates to create urgency limit usage to prevent budget overruns 📊 maximize revenue impact create tiered discounts 10% for regular, 20% for early bird, 15% for members use fixed amounts for high value items to maintain profit margins set minimum purchase requirements for percentage discounts 🤝 community engagement reward loyal members with exclusive codes create partnership codes for local businesses use seasonal codes to boost off peak registrations 📱 cross platform management keep codes consistent between web and mobile platforms monitor usage through your dashboard analytics create backup codes for high demand events ⏰ timing & urgency launch early bird codes 2 3 weeks before events create last minute codes to fill remaining spots use limited use codes for exclusive offers 🔄 performance tracking monitor which codes drive the most conversions adjust discount percentages based on uptake rates retire underperforming codes and test new strategies 💡 advanced strategies stack codes with natural demand peaks (new year, summer) create referral codes that benefit both referrer and new member use codes to test price sensitivity for different audience segments troubleshooting issue likely cause quick fix code not working at checkout code expired or usage limit reached check code status in discounts tab; extend expiration or increase limit wrong discount amount applied code configured for different ticket type verify code is applied to correct tickets/memberships in settings members can't find discount field mobile app version outdated direct members to update app or use web checkout code working on wrong items scope settings incorrect edit code and adjust which tickets/bundles it applies to multiple codes not stacking feature limitation inform members only one code per transaction; create combination codes if needed frequently asked questions q can i create multiple codes for the same event? a yes! create unlimited codes with different discount amounts, usage limits, and expiration dates for the same tickets or memberships q what happens if i edit a code after someone used it? a previous purchases remain unchanged only new transactions will use the updated code settings q can members use multiple promo codes in one purchase? a no, members can only apply one promo code per transaction consider creating a single code with a larger discount instead q how do i track which codes are performing best? a monitor usage statistics in your dashboard under the discounts section to see redemption rates and revenue impact q can i set codes to work only for specific membership tiers? a yes, when creating codes, you can specify which tickets, bundles, or membership levels are eligible for each discount q is there a limit to how many promo codes i can create? a no, you can create unlimited promo codes to support your marketing and engagement strategies promo code performance metrics track your success with these key metrics available in your dashboard metric what it shows optimization tip redemption rate % of people who use codes vs total recipients test different discount amounts to find sweet spot revenue impact total additional sales generated by codes calculate roi by comparing discount cost to new revenue usage velocity how quickly codes are redeemed high velocity indicates strong demand; consider raising prices member acquisition new sign ups attributed to specific codes identify which partnerships/channels drive best results real world success examples early bird campaign "early25" 25% off registrations booked 3+ weeks in advance result 40% increase in advance bookings, improved cash flow member loyalty program "loyal15" 15% off for members with 5+ past registrations result 60% higher retention rate, increased lifetime value partnership promotion "partner20" 20% off for local gym members result 200+ new community members, expanded local network need more help? can't find what you're looking for? our support team is here to help you maximize your promo code strategy 📧 email support\@sweatpals com