Tracking Links

tracking links drive and measure conversions overview tracking links help you understand exactly which promotional channels, partners, or campaigns drive bookings and ticket sales generate unique links for every campaign and track clicks, sign ups, and revenue in real time through your sweatpals dashboard why use tracking links? tracking links provide powerful insights to optimize your marketing efforts attribution clarity know exactly which partner, instructor, or social post drives each sale a/b testing compare performance across different copy, creatives, or channels affiliate management reward partners with transparent conversion data channel optimization identify high performing channels and scale what works how it works step 1 create your tracking link navigate to your event in the dashboard click the tracking links tab select + new link or + tracking link name your link clearly (e g , "ig story flash sale june") (optional) attach an auto applied discount attendees see savings automatically at checkout click create link step 2 share your link distribute your tracking link across any channel instagram bio links email campaigns sms blasts qr codes on printed materials affiliate partner networks social media posts step 3 monitor performance watch real time metrics populate in your dashboard unique clicks rsvps and purchases conversion rates total revenue generated reading the metrics dashboard each tracking link displays key performance indicators core metrics clicks total unique visits to your link rsvps/purchases number of conversions attributed to this link conversion rate percentage of clicks that convert (rsvps ÷ clicks) amount total revenue generated through this link detailed analytics click any tracking link row to open a detailed side sheet with hourly/daily performance trends device and browser breakdown geographic data individual transaction details managing tracking links viewing all links go to dashboard → events tab select your event click the tracking links tab view all active and deactivated links with their performance metrics deactivating a link to stop a tracking link from working navigate to your event's tracking links tab click the settings icon (⚙️) next to the link select deactivate link confirm deactivation important deactivated links cannot be reactivated historical data remains visible for reporting the link will show as "deactivated" in your dashboard best practices naming conventions create clear, descriptive names that include channel where you'll share it (instagram, email, sms) campaign what promotion or content (flash sale, early bird) date when it's being used (jul15, q3 2024) example tiktok ad v2 jul15 or email newsletter aug promo strategic usage one link per channel don't reuse the same link across different platforms use short links for offline perfect for flyers, business cards, and qr codes test variations create multiple links to a/b test different approaches monitor daily check performance regularly to optimize ad spend document your links keep a spreadsheet mapping links to specific campaigns campaign optimization duplicate high performers copy successful link settings for new campaigns pause underperformers stop promoting links with low conversion rates analyze patterns look for trends in timing, channels, and audiences iterate quickly use data to refine your marketing approach troubleshooting symptom likely cause quick fix clicks show but no conversions wrong destination or expired event verify event is live and accepting rsvps duplicate link names multiple team members used same label rename links with unique identifiers link not working link was deactivated create a new link (deactivated links can't be reactivated) discount not applying discount code expired or misconfigured check discount settings and create new link if needed frequently asked questions q can i edit a link after creating it? a no, once saved, a tracking link's destination, discount, and tracking id are locked create a new link if you need changes q do tracking links expire? a no, tracking links never expire if the underlying event ends, visitors will see your community page instead q can i reactivate a deactivated link? a no, deactivated links cannot be reactivated you'll need to create a new tracking link q how quickly do metrics update? a metrics update in real time you'll see clicks within seconds and conversions as they happen q can i use the same link for multiple events? a no, each tracking link is tied to a specific event create separate links for different events q do tracking links work with free events? a yes, tracking links work for both free and paid events to track rsvps and attendance advanced features auto applied discounts when creating a tracking link, you can attach a discount that automatically applies at checkout no promo code entry required reduces checkout friction perfect for exclusive partner offers track discount usage by source short links for sms sweatpals generates shortened urls perfect for text message campaigns with character limits clean urls for print materials easy to type links for verbal sharing qr code integration each tracking link can be converted to a qr code for event posters and flyers business cards in venue displays print advertisements integration examples email campaign subject 24 hour flash sale 20% off yoga retreat click here to save \[your tracking link] instagram bio 🧘‍♀️ flash sale today only 20% off our bali retreat link in bio 👆 sms blast last chance! use this link for 20% off \[short tracking link] expires at midnight! need more help? email support\@sweatpals com for assistance (response within one business day) check out our video tutorials in the help center join our community forum for tips from other event hosts tracking links are a powerful tool for data driven event marketing start creating your first tracking link today and optimize your promotional efforts with real conversion data