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Community Engagement
Schedule Email & SMS Campaigns: Plan Your Community Outreach
12 min
overview schedule email & sms campaigns empowers you to plan and automate your community communications in advance whether you're promoting a special event, sharing exclusive perks with vip members, or sending time sensitive announcements, you can set the perfect timing for maximum impact your scheduled campaigns automatically send when your community is most engaged, ensuring better open rates and participation the problem we solved community hosts were missing crucial timing opportunities for their communications manual sending meant missing optimal engagement windows forgetting to send at peak times when members are most active last minute stress scrambling to create and send important announcements timezone confusion struggling to coordinate sends across different member locations promotional deadlines missing early bird pricing cutoffs or event registration windows our solution scheduled campaigns let you create your messaging when inspiration strikes, then deliver it at the perfect moment set campaigns weeks in advance, target specific audience segments, and never worry about missing important promotional windows again how it works for event hosts setting up your scheduled campaign navigate to your dashboard and select the "email & sms" tab click "create campaign" and choose your campaign type ( email or sms ) design your campaign content as you normally would add compelling subject lines for emails include relevant images or event details select your target audience segments instead of clicking "send now" , select the "schedule" option choose your ideal date and time using the calendar picker review your campaign settings and click "save" managing your scheduled campaigns view all upcoming campaigns in the "scheduled campaigns" section edit campaign content, timing, or audience up until send time cancel campaigns that are no longer needed duplicate successful campaigns for future use campaign performance tracking monitor your scheduled campaigns with these key metrics metric description benchmark delivery rate successfully sent messages >95% open rate emails opened (email only) 25 35% click rate links clicked in campaigns 3 8% response rate member replies or actions 5 15% best practices for scheduled campaigns 1 time your messages for maximum impact send promotional campaigns 3 7 days before events for optimal registration rates tuesday through thursday between 10 am 2 pm typically see the highest engagement rates 2 segment your audience strategically use member tags to send targeted messages vip members might receive early access notifications, while new members get welcome series content automatically 3 plan your campaign calendar create a monthly content calendar mapping out promotional periods, member appreciation messages, and community updates schedule campaigns at the beginning of each month 4 test send times with a/b campaigns schedule identical campaigns for different times to discover when your specific community is most responsive track open rates to optimize future timing 5 include clear call to actions every scheduled campaign should have one primary action you want members to take use action verbs like "register now," "claim your spot," or "get early access " 6 prepare backup content always have alternative messaging ready in case you need to modify campaigns due to weather, venue changes, or other circumstances 7 monitor quota usage strategically schedule campaigns during periods when you have sufficient sms/email quota your credits are only deducted when the campaign actually sends 💡 pro tip schedule multiple campaigns in sequence for product launches an announcement, a reminder 48 hours before, and a final "last chance" message this sequence typically increases conversion rates by 40 60% campaign ideas and examples event promotion sequence 2 weeks before early bird announcement with special pricing 1 week before event details and what to expect 1 day before final reminders and logistics member engagement campaigns monthly challenges fitness goals or community competitions member spotlights celebrating community achievements seasonal content holiday themed workouts or social events retention campaigns welcome series 3 part introduction for new members win back campaigns re engage inactive members with special offers anniversary messages celebrate member milestones troubleshooting common issues symptom likely cause quick fix campaign didn't send at scheduled time insufficient quota at send time check account → billing for sms/email credits before scheduling can't edit scheduled campaign campaign is within 1 hour of send time cancel and recreate campaign, or contact support for urgent changes wrong timezone on scheduled sends account timezone not set correctly update timezone in settings → account preferences low open rates on scheduled emails poor subject line or send timing a/b test different subject lines and try sending at different times sms campaigns not delivering invalid phone numbers in audience clean your member list and verify phone number formatting important your email and sms quota is only deducted when the scheduled campaign actually sends, not when you create it this allows you to plan campaigns even when your current quota is low frequently asked questions q can i edit a scheduled campaign after creating it? a yes, you can edit campaign content, timing, audience, and settings up until one hour before the scheduled send time after that, you'll need to cancel and recreate the campaign q what happens if i don't have enough sms/email credits when the campaign is scheduled to send? a the campaign will fail to send and you'll receive a notification your quota is checked at the actual send time, not when you schedule the campaign q can i schedule campaigns for different time zones? a yes, set your account timezone in settings , and all scheduled campaigns will send based on that timezone you can schedule multiple campaigns for different regions if needed q is there a limit to how far in advance i can schedule campaigns? a you can schedule campaigns up to 12 months in advance, perfect for annual events, seasonal promotions, or long term engagement sequences q can i duplicate a successful scheduled campaign? a absolutely! use the "duplicate campaign" button to copy successful campaigns and modify them for future use this saves time and maintains consistent messaging q what's the difference between scheduling an email vs sms campaign? a the scheduling process is identical, but emails allow for richer content (images, formatting) while sms campaigns are limited to 160 characters for optimal delivery rates need more help? having trouble with scheduled campaigns? our team is here to help you maximize your community engagement contact sweatpals support 📧 email support\@sweatpals com