Send Targeted SMS & Email Campaigns to Your Community

overview sms and email campaigns help you stay connected with your community through targeted messaging send announcements, event reminders, and promotional content to specific groups within your community, from all followers to specific event participants with built in analytics and scheduling features, you can track engagement and optimize your communication strategy the problem we solved community hosts struggled with scattered communication across multiple platforms, leading to low event attendance and poor member engagement generic mass messaging often resulted in irrelevant content for different member segments, causing unsubscribes and decreased participation our solution sweatpals campaigns provide targeted messaging tools that let you segment your audience precisely, track engagement metrics, and schedule communications strategically this ensures the right message reaches the right people at the optimal time how it works for event hosts web dashboard method navigate to your dashboard and select the "emails & sms" tab click "create campaign" choose your campaign type email or sms set up your campaign with campaign title (internal reference) message content (supports images and links for emails) target audience selection save as draft to review later or send test to yourself first click "send" when ready to deploy mobile app method open the sweatpals app and tap the "create" tab select "campaign" option choose email or sms campaign type configure your campaign add compelling title craft message content select precise audience targeting save draft or send test for preview tap "send" to launch your campaign campaign targeting options your campaigns can reach all community followers broadcast to entire community event specific participants target specific event attendees paid members only reach premium subscribers region based groups geographic targeting waitlist participants convert waiting members custom segments combine multiple criteria best practices 💡 campaign strategy tips segment smartly send event reminders only to registered participants, not your entire community this reduces irrelevant notifications and improves engagement rates time it right schedule campaigns for optimal engagement times for fitness events, tuesday thursday between 6 8 pm typically sees higher open rates test before broadcasting always send a test message to yourself first check formatting, links, and images across both mobile and desktop views keep sms concise limit sms messages to 160 characters for best delivery rates use clear calls to action like "reply yes to confirm" or "check app for details " monitor your limits track your monthly usage to avoid campaigns stuck in "pending" status upgrade to sweatpals pro if you regularly hit limits personalize when possible reference specific events, locations, or achievements relevant to your targeted segment generic messages perform 40% worse than personalized content track and optimize review campaign analytics after each send focus on improving open rates for emails and response rates for sms campaigns campaign analytics & metrics track your communication effectiveness with detailed analytics metric description benchmark open rate percentage who opened your email 20 25% average click rate email clicks on links/images 3 5% average response rate sms replies or engagement 10 15% average delivery rate successfully delivered messages 95%+ target unsubscribe rate members who opted out <2% healthy monthly allowances & limits all communities receive 1,000 sms messages per month (free) 5,000 email campaigns per month (free) upgrade benefits with sweatpals pro feature free plan sweatpals pro sms messages 1,000/month 5,000/month email campaigns 5,000/month 25,000/month advanced analytics basic metrics detailed insights a/b testing not included full testing suite priority support standard premium support important when limits are reached, new campaigns remain in "pending" status until your monthly allowance refreshes on the 1st of each month troubleshooting issue likely cause quick fix campaign stuck in "pending" monthly limit reached wait for refresh or upgrade to pro sms not delivering invalid phone numbers in contacts review contact list for formatting errors low email open rates generic subject lines use specific, action oriented subjects images not showing large file sizes compress images under 1mb test messages not received spam filters check promotions/spam folders cannot add external contacts system limitation share contact lists with sweatpals support frequently asked questions q can i manually import email lists or phone numbers? a no, campaigns only use contact information from your community members however, you can share external contact lists with sweatpals support team, and we can help import them into your system q how far in advance can i schedule campaigns? a you can schedule campaigns up to 90 days in advance this is perfect for planning seasonal events or promotional series q what happens if i exceed my monthly limits? a new campaigns will remain in "pending" status until your limits refresh on the 1st of the next month, or you can upgrade to sweatpals pro for higher limits q can i see who opened my emails or replied to sms? a yes! the analytics dashboard shows detailed engagement metrics, including individual member interactions when privacy settings allow q are there restrictions on sms content? a sms campaigns must comply with standard messaging regulations avoid promotional content without clear opt in consent and always include opt out instructions q how do i improve my campaign performance? a focus on targeted segmentation, compelling subject lines, and optimal timing our analytics will show you which approaches work best for your specific community need more help? having trouble with your sms and email campaigns? our support team is here to help! contact sweatpals support email support\@sweatpals com